Texas Optimism Project
The award-winning series, Texas Optimism Project, is a partnership between Frost Bank’s Opt for Optimism and Texas Monthly which explores the power of optimism through storytelling, newsletters, live and online events, and audience engagement. Visit the site.
Awards
2020 Webby Awards Nominee for Digital Campaign in Advertising, Media and PR
2019 Folio: Eddie and Ozzie Award for Best Advertorial and Sponsored Content, City/Regional.
My Role
Lead Designer (3 years) and Asset Creation
Scope and Deliverables
Brand Research and Concepts / Visual Identity / Print, Digital & Social Media Promotion / Motion Graphics for Digital Promotion / Digital Assets for Website / Front End Web Design (Ceros) / Packaging and Swag Design / Event Signage
Software Used
Adobe INDD, AI, PSD, AE / Ceros
Feel-good stories with uplifting visuals.
Campaign Inclusions
Interviews / Podcast / Events and Sponsored Activations / Video Animations / Box Subscription / Email Newsletter / Advice Column
Podcast Social Media Promotion
The Good Newscast is a feel-good podcast that explores new ideas and thought-starters around optimism in daily life. For social media promotion, I used audio clips from the hosts and animated the words using Adobe After Effects. In some cases, I drew illustrations and animated those along with the words for diversity.
After Effects, Photoshop, Illustrator, Media Encoder
2020 Online Speakers Series
Event Recap Videos
Texas Optimism Project events included a speaker or panel discussion, swag, and games for students. After each experience, a video was produced using footage from the discussion to recap the event and promote upcoming discussion. I designed and animated the opener, lower thirds, map, and closing graphics for these recap videos.
After Effects, Photoshop, Media Encoder